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Month: February 2008

New Journalism in the HDTV Market

February 1, 2008 | Ibex Marketing

A press release arrived yesterday with a headline that was clearly intended to stir the pot: "Audioholics Launches Controversial New Online Storefront". According to the release, the controversial part of the announcement was that this new online store offers free extended warranties, free shipping, and lifetime technical support. Certainly, these features could be "controversial" for other online and brick-and-mortar retailers because they will be hard pressed to match these benefits....

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