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Month: April 2012

Boys of Summer Go Mobile

April 16, 2012 | Ibex Marketing

If you have a smartphone or tablet, chances are good that there's a version of the MLB At Bat 12 app available for your device. And it appears that baseball fans are discovering the free program in unprecedented numbers. The free At Bat Lite version gives you scores, video highlights, news reports, and more. The full-featured version costs $15 for the whole season, and delivers pitch-by-pitch animation of live games, radio...

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YouTube Expands Pay-Per-View

April 13, 2012 | Ibex Marketing

When most people think of YouTube, they think of user-generated content (UGC) that focuses on cute cats and fan videos. The fact is that YouTube has had pay-per-view content for years, and now its movie rental library is filled with some appealing and current titles with something for just about everyone. But a recent post in the company's Partners and Creators blog points toward an expansion of the pay-per-view offering from third-party...

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The Incredible Shrinking Sony

April 12, 2012 | Ibex Marketing

In 2000, Sony was worth an impressive $200 billion. Today, some estimate that it has lost 90% of that value and is worth just $20 billion. A report from Reuters indicates that the latest cost-cutting strategy will involve laying off about 6% of the company's workforce, or about 10,000 jobs. It is planning to sell off some divisions and merge others. For example, it is creating a new LCD small panel company...

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Another Blackout Ends

April 11, 2012 | Ibex Marketing

It looks as though 2012 will pick up right where last year left off when it comes to dust-ups over retransmission fees. Owners of local stations continue to hit cable and satellite subscription television services with increased charges when the contracts come up for renewal. The FCC won't let the services use the same content from adjacent markets, so their only leverage is to turn the channels off and let...

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A Bookmark for Online Video

April 10, 2012 | Ibex Marketing

Ever come across a great YouTube video but didn't have time to watch it? It's kinda hard sticking a Post-It note on your monitor that will help you get back to it later when you want to find it again. Fortunately, there's a new solution that people are using. I've been spending a lot of my time lately helping small businesses use online video for marketing, and one of the...

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Samsung Wrist-Slapped for 3DTV Ad Claims

April 9, 2012 | Ibex Marketing

The National Advertising Division (NAD) of the Council of Better Business Bureaus has issued a recommendation that Samsung stop making certain claims about its 3DTVs. In a release last week, the NAD made the following statement: Following its review of the evidence in the record, NAD concluded that the advertiser’s substantiation was insufficient to provide a reasonable basis for messages conveyed by the claims – that Samsung active 3D televisions...

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3DTV: New Meaning for “Big Hair”

April 6, 2012 | Ibex Marketing

There's a reason that more cartoons are in 3D than live action content. That's because animated images typically are much simpler than real-world objects, which means that they can be manipulated more easily and precisely. This is important when you are trying to adjust the differences between the left and right views of a scene. The problem gets even worse when you are trying to create a second view from...

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Some Data Streams Are More Equal

April 5, 2012 | Ibex Marketing

Last week, Microsoft launched three (anticipated) new services on their Xbox Live system. Subscribers can now get Comcast's XFINITY TV, HBO GO, and MLB.TV. You need to be a subscriber to each of these services in order to get it streamed to your Xbox (just as you have to have a Netflix subscription to access its programming), but it is a big step toward expanding the "what you want, where you...

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Best Buy Breaks More Bad News

April 4, 2012 | Ibex Marketing

The fourth quarter of every year for consumer electronic retailers is like the rainy season for farmers; it's a make-or-break time of year when you have to compensate for the slower sales from the other three quarters. So it was like the  Dust Bowl when Best Buy posted a $1.7 billion loss. This is not quite as bad as it might seem, because their fiscal year ends on March 3, so this...

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Game Consoles: Not Just for Blowing Up Stuff

April 3, 2012 | Ibex Marketing

Video gaming consoles have come a long way since the early Atari 2600 and other devices. We've gone from pixelated little cartoon characters to almost life-like "meat puppets" that live out adventures in an immersive three-dimensional world. The Xbox 360, Playstation, and Wii provide a window onto interactive entertainment enjoyed by millions of consumers worldwide. And now they do so much more than just play games. In fact, according to...

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