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Category: Rear Projection Displays

Samsung Hikes HDTV

November 11, 2005 | Ibex Marketing

Last week, Samsung announced a deal with the National Football League that makes Samsung's products the "Official HDTV of the NFL." Samsung products have good coverage of HDTV display technology, including LCD, plasma, and rear-projection DLP HDTV models. This move makes a lot of sense. Samsung has long used professional sports alliances as part of their marketing strategy. Sports are one of the main reasons that people get HDTV systems,...

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Pedal to the Metal for DLP HDTV

November 1, 2005 | Ibex Marketing

Texas Instruments continues to dig for display gold on the high-speed race tracks around the country. Yesterday, the company announced a marketing agreement with the International Speedway Corporation that will make DLP HDTV products the official high-definition television at race tracks including Daytona, Taladega, Darlington, and Watkins Glen. This slipstreams right behind TI’s deal with “Hall of Fame Racing” to place DLP advertisements on their NASCAR race cars. As I...

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DLP Goes Mainstream

October 14, 2005 | Ibex Marketing

When it comes to propeller-beanie, techno-geeky, esoteric details, it’s tough to beat the micromechanical, digital micromirror device known as “DLP” (Digital Light Processing) from Texas Instruments (TI). (You can find out more about the details of DLP in Professor Poor’s HDTV Buying Guide.) This little chip is the heart of many front- and rear-projection displays, however, and has revolutionized the display industry. Still, it’s a bit of a surprise to...

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HDTV: Boggled by Big Screen Bucks

October 5, 2005 | Ibex Marketing

Last month, I attended a press event hosted by Sharp, at which they unveiled their new 65-inch Aquos LCD 1080p HDTV: the LC-65D. It was gorgeous, and it will be available for a list price of about $21,000. As impressive as it was, the impact was reduced by the fact that I had just come from a Sony event where they announced new products, including a 60-inch rear-projection 1080p television...

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HDTV: Love and Loathing on the Big Screen

October 3, 2005 | Ibex Marketing

Last month, Brillian announced its 6580iFB 65-inch 1080p rear-projection LCoS television. I have seen it, and it looks gorgeous. Brillian has had a bit of a hard time building headway in the market — their deal to provide Sears with products for last year’s holiday season fell through — but their displays have always been impressive. Their press release for this announcement quotes Raymond Soneira of DisplayMate Technologies: “We conducted...

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