NBC will cover all 302 of the Summer Olympic medal events this summer and you can watch them all online. Well, you probably can. The coverage is only available to those viewers who already have a subscription to a cable, satellite, or telco service that includes CNBC and MSNBC. But if you have a subscription, you’ll be able to watch on your computer as well as many smartphones and tablets. With an estimated 3,500 hours of coverage in all, even the most die-hard sports fan is likely to get enough of the Olympics.
This is an interesting development. There have been rumors about Hulu requiring “validation” from television subscribers, and if that works out for its owners (which own traditional broadcast networks themselves), we can expect to see more restrictions of this sort from sites that provide “free” access to major network and movie studio content.